Social Media Management – A Guide for Musicians

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Social Media Management – A Guide for Musicians

 




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 Contents

  1. Introduction
  2. Why worry about social media at all?
    This looks at the growing importance of Social media and why its important for a musician to have an online Social presence.
  3. Section 1: Organizing Your Social Media Groups
    This talks of how to organize your audience and target them differently.
    Section 2: Finding the Right App for Managing Your Social Media
    Having a presence and managing multiple social media tools can be time consuming. Look at how some of the tools help make this easier for you.
  4. Section 3: What Should I Share? Content Ideas for Social Media
    How to put up the right content to make an impactful presence in the Social world
  5. Section 4: Social Media Do’s and Don’ts
    A compilation of things to do and what to avoid on Social Media
  6. Section 5: Set It and Forget It – Automating Your Social Media Content
    Using tools and schedulers to set up automatic updates on different sites
  7. Section 6: Setting Your Status Update Schedule
    How to work out a social media schedule that works best for you and optimizes viewership
  8. Section 7: Engaging Your Followers on Social Media
    How to leverage the most of Social media and keep you fans looking forward to interacting with you
  9. Section 8: How to optimize time spent on Social Media
    How not to get bogged down and spend time efficiently
  10. Section 9: Using Your Mobile to Manage Your Social Media
    How to use Social media while on the go and optimize your time
  11. Section 10: Monitoring Your Social Media Stats
    How to make the most out of analyzing statistics and trends from your user base
  12. Section 11: Managing Social Media –Making an Action Plan
    Work on a Social media plan and stick to it
  13. Section 12: Using some of the tools
    What are some of the top tools musicians are using to get the most out of their Social media presence

 

Introduction

Social Media has become an important aspect of everyone’s life and a musician who wants to grow and create a strong fan following and Customer base needs to realize the potential of this Medium.

Sharing music, creating fans, getting new business, promoting your business – everything is possible through the Social Media tools available.

There are plenty of tools available and this book looks at how you can leverage them for your benefit and to make your music popular.

This book is split into logical sections which will allow you to understand better how best to use these media.

Why worry about social media at all?

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There are Billions of people are active on social media every day. How many of them can become your fans or your customers is what you need to see. While you don’t have to go all out to be active on each and every Social media available out there, dive into 3 or 4 and maintain a regular presence there.

Each site provides a unique feature and has a unique user-base, you need to make sure your music is accessible from everywhere to everyone.

What about your Website?

Your website continues to remain the hub for all your online content. But since not everyone will come to your website, you have to attract them through Social media sites and then push them to your site. There will be many ways in which you can get people to visit your website and engage with you, some of them being:

  • Subscribing to your newsletter
  • Streaming or download a song or watching an embedded video
  • Purchasing merchandise – a CD or a t-shirt
  • Leaving a comment on one of your posts
  • Like or follow you on their preferred social media platform
  • Share your content with friends

Section 1: Organizing Your Social Media Groups

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One of the first steps to managing your social media is to get organized. It’s nearly impossible to be efficient with your social media profile if all your contacts are lumped into one big group. Organizing contacts puts you in control of sharing, updating, following others’ updates, making announcements, offering deals, and many other useful features.

You can separate your contacts list into customers, clients, associates and friends, or even segment each of those categories into specific lists like customers of a certain age or friends from a certain period of your life. If you don’t organize your list, you’re likely to end up sending messages to contacts that they find irrelevant and soon they will begin tuning you out.

 

How to get organized?

Different social media sites have their own way of keeping your contacts organized. Given below are examples of how to do it in some of the sites:

  • Twitter

Twitter lets you organize your contacts using lists and hashtags. Your account comes with up to 20 lists and you can choose a theme for each one of them. However, you shouldn’t need 20 lists and it’s a bad idea to go list-crazy. The key to effective organizing is to use as few as possible so you can manage them all efficiently.

Hashtags are words or phrases that start with the hash symbol “#”. An example of a hashtag would be #TwitterTips. When you put specific hashtags on your updates, you create a category of posts that your contacts can subscribe to and follow. Also, you can easily search for those hashtags to see who else is talking about that subject.

  • Facebook

Facebook offers both lists and groups. Your profile gives you the option of creating a list right under your news feed. First, you name the list, and then you select the contacts you’d like to put into it. Whenever you want to use that list, you can then click on the list name on the left-hand sidebar and your feed will change so that you only see messages from that list. You can also choose a specific list to send a message to.

For groups, there is a different process to follow. You have to create the group and then invite people to join the group. You’ll find the tab for creating groups on the lower part of the left-hand sidebar. Once the group is created you can post messages there for the group members to view.

  • Google +

Google + has the easiest system for organizing contacts and that’s one of its main advantages over other social media sites. Your contact lists are called ‘circles’ and whenever you add a new contact; you have to place them in a circle by default. Just drag and drop their profile icon into the circle and get started.

  • LinkedIn

LinkedIn doesn’t have lists, but it has tags. You can tag each contact using your own chosen keywords. When you want to view those contacts, simply search for the keyword. This is an even better way to segment your contacts because you can add multiple tags for each keyword that applies to them. In other words, you can put one contact into any number of categories.

LinkedIn also has groups, but their primary purpose is for networking with like-minded people. By joining groups that focus on the genre of music that you are interested in, you can find contacts who have the same interests and then send a request to connect with them. You can also form your own music groups and invite people to join.

How to Segment Your Contacts

The best way to segment your contacts is to start with goals and objectives. What do you want to accomplish with each group? For example, one group may be followers of a similar music genre whom you want to target for your group. Another might be a band or musicians who you could potentially tie up with. Create your lists with these goals in mind.

How to get started?

Now that you know how to segment your contacts, go ahead and start doing it.

  • Twitter: Set up at least 3 lists on Twitter and add at least 5 people to each. Just click on the down arrow on the little person icon in the upper right corner. Then click on “Lists” to start creating a list.
  • Facebook: Set up at least 1 group within your FB profile and add people. Just click on “More” next to the “Friends” section on the right side of your news feed. Then click on “Create List”.
  • Linkedin: Identify at least 3 tags you’d like to use for finding people among your contacts on LinkedIn. Then go into your contact list and apply those tags to relevant people in your network. Just click on “edit tags” when you are viewing that person’s profile in your Contacts tab.
  • Google+: Set up at least 1 specific circle in Google+ and add at least 5 people. As you search for and add new people, make sure you put them into the appropriate circle.

Step 2: Your job does not end just by creating these groups of lists. Check in on each list, group or circle at least Once per day and contribute to a conversation or discussion going on.

Reply to comments posted and start a new thread or keep a thread going. The key is to keep the groups active and interactive.

Section 2: Finding the Right App for Managing Your Social Media

 

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Introduction

Managing half a dozen social media profiles, a website, a musical life, and a life outside of music can get tricky. Social media apps and dashboard programs help you keep your multiple accounts under control and easy to manage. They take a lot of the work out of your routine daily tasks. However, there are a slew of different programs out there that can help you in different ways, so making a decision can also be a tough job.

Tools available for managing Social Media

Here are five of the most popular and highly recommended platforms available for managing your Social Media.

  • Hootsuite

Hootsuite is a dashboard program that you can use to manage all of your media sites. You don’t have to log in to each one to monitor activity or send out updates. When you make one update on Hootsuite, it goes to all of your accounts. You can manage up to five accounts at once using a free Hootsuite account.

With Hootsuite, you can schedule your updates so that you don’t have to send them out manually. This is a great labor saving tool and it also improves your campaign by letting you select the best times to send out messages. It also gives you customized reports that let you analyze activity among your followers across all networks.

  • Tweetdeck

Tweetdeck is for Twitter only. It organizes your feeds, filtering, scheduling and monitoring. Its dashboard lets you see all of your Twitter activity at once, which is especially helpful when you’ve gone from hundreds to thousands of followers. Once you hit the thousand mark, clicking the refresh button turns into a nightmare. It’s too much to take in at once, and Tweetdeck makes it more manageable.

You can segment your followers using Tweetdeck, creating columns based around certain categories. You can also use it to get data on any individual user with just a click. These features make it useful for getting to know your followers better.

  • Sprout Social

Like Hootsuite, Sprout Social lets you manage all social media profiles in one place. It has a free 30-day trial so that you can try it out first. What makes Sprout Social special are its mobile applications. It offers a number of location-based features that work with Foursquare and other geo-local sites.

Sprout Social is also useful for reputation management. You can set it so that it alerts you anytime your music brand or certain keywords are mentioned.

  • Postling

Postling’s dashboard lets you see all social media activity at once and lets you make one post that goes to all social media sites. It’s great for seeing all comments or questions across networks so that you can reply quickly to them. You can also integrate it with your email so that its notifications come straight into your inbox. Like Sprout Social, it has an alerts function which is much faster than Google Alerts. You’re notified almost instantly when someone mentions your brand.

  • Crowdbooster

Crowdbooster’s strength is in its analytics. It shows detailed statistics for your Facebook and Twitter accounts. Crowdbooster is particularly great for measuring follower engagement. Not only does it show how you’re doing, it also recommends actions you can take to increase customer engagement, saving you the time thinking of ideas yourself. It also has a feature that makes searching for influencers on both social media networks quick and easy.

What next?

When choosing a social media management program to use, start by deciding which features are most important to you. Each has its own strengths and weaknesses, so choose the one that best meets those needs.

  1. Review each option listed.
  2. Decide which features are most important for you.
  3. Download the free version for the one that sounds best.
  4. Try it out for the next week and see if it’s a good fit for you.

Section 3: What Should I Share? Content Ideas for Social Media

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So you have your Social media accounts set up, and you have identified the best app to manage these accounts. In order to run a successful social media marketing campaign, you need to give your followers regular content that keeps them engaged. Even if y

ou’re not entirely new to the world of social, you may

be wondering where to start and what to share.

Below are the contents that you can typically share on these networks to increase your fan following and also do a successful marketing campaign of your music.

  • Share your best music for free

The best way to think of content to share is to put yourself in the music lovers shoes and ask yourself, ‘What would I like to see on a musicians profile or what would I want to hear that will get me hooked?’ The best content to share is that which makes them fall in love with your music.

Try to find things that will get a good reaction from your audience. Your ideal goal is to get a discussion going. If you’re just getting started or you don’t know your market well, this might take some studying at first. With time, you will eventually get a good sense of what gets your followers thinking and sharing their opinions.

Share your best music for free. Why do we advice this? This is the simplest way to make your music go viral and for you to become a hit on the social media. People will listen to your music, like it and share it with their friends and your fan following grows in strength. The key is to focus on your market and their entertainment rather than your business.

  • Your Own Content

Although you don’t want every update to be about you and your music only, it’s fine to do so periodically. Many businesses use their social media profiles to alert fans when a new blog post is up, new pictures are posted, or other content has been added. So talk about music that is making the making and when will they be released. Talk about events you are participating in as marketing. Give them a short tweet with a link and tell them what they can expect from following that link. Most of your fans may not have time to check for updates on your site, but they’re always on their social media.

The cool thing about this is that you can automate much of the update process so that you never have to do it manually. Set up an RSS feed so that each time you blog, it’ll automatically let everybody know.

  • Your Music and Services

Just as with your blog content, your fans would be interested in knowing about your music and your services from time to time. Tell them something about your band that helps to impart its vision or brand it. You can also use your content to highlight special events that you’ve got going. Make sure you update the profile page with all relevant content about your music genre, your work and your band.

Also talk about other musicians in the same genre and share works which you like. While you promote them, their fans will also be curious about you and visit your page.

SimplySocial

Section 4: Social Media Do’s and Don’ts

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When you’re presenting a focused version of yourself, one which also fits comfortably within your sense of authentic self, making connections on social media is easy. The more connections you make, the larger your online community will grow, which can lead to increased music sales, gig opportunities, and more.

The Do’s

If you want to use social media effectively, there are three key things to bear in mind.

1. Social Media is all about connection

Don’t just keep marketing and selling yourself and your music all the time. Let people discover the real you and connect with you. That will make them be receptive and reach out to you. Use Soft sell not hard sell on Social media.

  1. Portray a concise version of you!

Don’t try to go all out and tell people about your likes dislikes, life and every tiny detail. Pick up a few facets of your life and personality that you want to lay emphasis on and communicate that image.

  1. Be truly authentic

While Point 2 said portray a conscious image, be genuine. Do not talk about what you are not or what you are not convinced about. Stay true to yourself and your fans will relate to you.

The Don’t’s

While we have looked at many a things which you should do, lets talk about some things to avoid.

  • First, don’t update too much. You want fresh content on a regular basis but too much can be overkill. If your followers are overwhelmed by your updates, they’ll stop paying attention.
  • Avoid controversial topics that are of a political, religious, sexual, or taboo nature. It’s incredibly easy to alienate your followers if you’re not careful. One off-the-cuff political remark can lose you hundreds of fans or more.
  • Finally, as we’ve said before, don’t just self-promote. It’s good to showcase your music, offer event passes and announce a new blog post, but make sure you’re sharing other interesting and engaging content as well.
  • Do not bad mouth other musicians on your site, talk about whom you like but do not disparage someone you don’t. You will lose respect as a professional.

Ready to get started?

  1. Identify at least 1 interesting article to share each day for the next week. Share that link with one or more of your social networks, or add them to your scheduler.
  2. Write or find at least one tip to post each day. Share immediately or schedule it.
  3. Identify which music or services you want to promote and when you will do that. Write up the promotion and schedule it.
  4. Add any additional content you want to share to your scheduler.

All of this should at least get you started in the Social Networking world.

Section 5: Set It and Forget It – Automating Your Social Media Content

social-media-automation1Maintaining your social media presence can take a great deal of time if you want to cover your bases and maximize your efforts. Once you’re set up and ready to post, there are all kinds of daily tasks that need to be done. The most time-draining is constantly posting fresh content for your followers to enjoy. Although content needs to be fresh, there are some ways that you can make the most out of the content you have and cut some corners so that it doesn’t take up so much of your time. Here are some tips you can use to save time.

Tip 1: Automating Blog Updates

When you post a new article on your blog, it’s good to let everyone on your social media sites know. You can take a shortcut by automating this through RSS integration. There are many ways to do this but one is to use a social media dashboard program like Hootsuite. RSS integration is a common feature of these programs. Whenever you post, it automatically sends out an update.

Tip 2: Socialize Your Emails

Another good content shortcut is to use your autoresponder emails as social media updates. Some autoresponder programs like Aweber have a feature that let you do this. You can choose which messages you’d like sent to your social media sites. Include a link in your update to a sign-up form and you can use these messages to get more subscribers. Aweber makes it easy. Under ‘List Settings,’ you’ll find a button that says ‘connect to Facebook.’ There’s another that lets you ‘connect to Twitter.’

Tip 3: Social Widgets and Plugins for Your Blog

Social media updates can also be posted on your blog through widgets and plugins. For example, you can get a feed that shows recent activity on your Facebook or Twitter profile. One plugin shows visitors if any of their friends have liked or shared your content. Both Facebook and Twitter offer these apps in their apps sections. Once you sign-up, they’ll give you the code to install it on your blog.

Tip 4: Cross-Posting Do’s and Don’ts

A content shortcut that many businesses use is cross-posting. This means posting the exact same update on multiple social media profiles. There’s nothing wrong with doing this and your fans who follow you on more than one profile won’t mind, but there’s also a certain amount of etiquette to it.

But be careful when using this feature on sites that use site-specific jargon; for example, things like ‘like’ or ‘tweet.’ It looks pretty odd if you ask your Twitter followers to like your link or for your Facebook fans to re-tweet. It’s confusing and can also look like spam. Twitter, especially, has some special terminology that often ends up on other sites due to somebody’s carelessness.

Automating your updates saves you time and work, but you shouldn’t operate on complete autopilot. Make sure you’re aware of what’s going out where and you’re in control of what you’re posting.

Also, make sure that even though you’re automating your content, you’re replying to comments and questions regarding your posts. Creating that one to one connect with your follower is important.

Next Steps

  1. Add you RSS feed to the social platforms where you want these updates to post. Follow the directions for each platform, or use the RSS update feature in a dashboard like Hootsuite.
  2. Add your social urls to at least one of your email lists by following your system’s directions. In Aweber, you’ll be able to add multiple Twitter accounts and Facebook pages. Then choose the ones you want to share to for each email you send.
  3. If you don’t already have the Facebook or Twitter widgets on your blog, go to those sites and get the code to put in a widget with the types of updates you want to display.

Section 6: Setting Your Status Update Schedule

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Social media profiles require daily maintenance to be effective. However, you can schedule your updates so that you don’t have to do it every day. Even if you’re away from the computer, you’re still visible to your fans and followers. You can stay on their radar without creating new content constantly.

Scheduling your updates is also a good technique for marketing to people in different time zones. You can segment your list into different parts of the globe and schedule your updates for times when they’re online to make it more effective.

  • Use Scheduling Apps

There are a variety of different apps that let you schedule your updates. You load them up with the content and the time you want it sent out, and the program handles it for you. A good free app that does this is Bufferapp. You’ll also find this as a common feature with dashboard programs that help you manage multiple social media sites.

  • Finding the Sweet Spot

The key to scheduling effectively is to find out what time of day is best. This is the time when your audience is most receptive. The best way to find this time is to experiment. Set your update schedule for different times and see where you get the best response. One effective way to do this is to segment your list randomly and assign each one a different time. Then, monitor the results and they’ll tell you when to send messages. In addition to times of day, experiment with different days of the week.

  • Responding to Comments

Sending out updates can be scheduled and run on autopilot, but there’s an equally important task that can’t ever be automated – replying to comments. You don’t need to send out content daily, but at least once a day you should be checking your profile for comments and mentions. Many apps have features that send alerts directly to your email inbox. Make an effort to reply to comments as quickly as possible because this shows that you’re responsive and you like to engage with your audience.

  • Keep It Human

Like an email list, you should plan your updates well. Take some time to decide which content will go out first, which next, and so on. One of the big challenges here is that you don’t want your updates to appear automated or robotic. Load up your content in your scheduler, but be ready to change it if necessary. You might find a hot topic that’s trending right now, or you may want to create content in response to somebody else’s content or a comment.

The best way to manage your updates is to set aside a regular time for creating your content and setting an update schedule. For example, choose a certain morning each week for getting the foundation of that week’s content ready. This way, you’ll be sure to have a steady flow of status updates during the week and can focus the rest of your social time on conversations and engagement.

Next Steps

  1. Identify the types of content that you want to schedule for each day of the next week (e.g. promotions, tips, shared articles, music tracks).
  2. Identify the best times each day to post each type of content. This can be your base for future experiments in timing. Your social media dashboard may also suggest best times of day.
  3. Create or find some of each type of content to share.
  4. Add the content to your social update scheduler.
  5. Check in each day for responses, questions, comments or other engagement with your followers.

Section 7: Engaging Your Followers on Social Media

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As part of your social media strategy, you should make it a point to engage your followers in conversations on each platform each day. The more you’re there interacting with your followers and others, the better results you’ll get. Also when you are active, it’s a great way to attract more traffic to your site.

So how do you start a conversation? There are many ways to do this and they all can be used effectively to get some action going.

  • Ask Questions

Questions are an almost guaranteed way to get engagement because they give your followers something to think about, discuss or debate. Everybody loves to give their opinion. Your question could be something related to your music or some other musician in the same genre. Make sure the question will intrigue them. Or ask about their view on a music track or an event which recently happened. It’s a great way to start off a discussion

  • Comment on a Post

An easy way to engage with your customers is to comment on something someone else posted. When you comment on posts, avoid anything too generic like, ‘nice!’ Try to add something to it or ask another question about the content of the post. Keep in mind that what you add is what’s going to make your comment stand apart from all the others. It gets you exposure with their fans. For example, if their post offers tips, tell them the tips were helpful and offer your own. No way like this to establish a bond with your fan.

  • Reply to Questions

When you see questions other users have asked, offer an answer. If someone asks you a question directly, answer it as quickly as possible. This should be your first priority each day. There’s nothing worse than leaving a question hanging for too long. When you respond quickly, it shows that you’re friendly, responsive, and helpful, which is great for branding and building trust.

  • Reply to Mentions

Whenever someone mentions your name or brand in a post, reply to it. Social media applications allow you to set alerts so that you can find out whenever someone has mentioned you. When you reply, thank them for mentioning you and offer your two cents on the topic of discussion.

  • Share Content

You can get a good discussion going by sharing content you found somewhere else. This could be an infographic, an image, a video, or a great music track. If your followers are interested in it, they’ll comment. When sharing, make sure you offer your own comment about what you’re sharing. Use this to encourage discussion. Remember your site is not just for promoting your content all the time.

You can even post non music related reviews and recommendations sometimes like a restaurant you visited and liked. This way the fans get to know all aspects of you.

  • Have Videos, Photos, Stories, News updates

Don’t go on a rampage and put up all of these, but use these after you have done an event. Or put up an old song to reminisce about and get people talking about it . Share an anecdote in an event, anything that will strike a chord with the reader.

  1. Know Your People

In order to engage your fans in the best way possible, it’s really important to know them and their social media habits well. What are they doing when they’re on social media? They could be watching TV, on break from work, shopping online looking for deals, etc. If you know what they’re doing, you can engage them by being relevant to that. For example, if they’re watching TV, comment on something that you’re watching right now. The small personal touches work wonders.

  • Be Personable

The whole idea of social engagement is to meet your customers and followers on a personal level. Don’t just use your posts to promote your business or repeat the exact same marketing message you’ve got elsewhere. This is a unique opportunity to engage on a more intimate level. Make your social media activity fun, entertaining and educational for everyone in your market.

So every day, scan your discussions and respond to all queries and posts. Put up a new post on your active Social media platforms. And keep the conversation going.

Here are some tips on how to respond to comments.

  1. Respond to every single comment – someone has taken time out to comment, make sure you acknowledge
  2. Be thorough in your responses – do not just answer for the sake of answering but put thought into your response.
  3. Don’t be afraid to disagree – Be polite but make your point. Do not cross any lines though.
  4. Ignore or deal politely with the haters – Yes, they will be there- people who do not like you and will post nasty things. Ignore them and do not give them the satisfaction of seeing you suffer.
  5. Use your comments to inspire further engagement – be on the lookout for ways to keep a conversation interesting and stimulating and encourage response.

8: How to optimize time spent on Social Media

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If you want to engage with your customers and followers on social media, you have to spend time on social media sites every day. The problem is that there’s content to read, real-time feeds, interesting comments, and constant activity going on. All of this can suck you in and drain your time. There’s a tidal wave of information and noise that you don’t need, so you’ll have to develop good habits to tune out the clutter. Here are some tips on how to optimize the time you spend on Social networking and making the most of it.

Tip 1: Stay Focused

When you hit the social sites each day, keep your goals in mind. What’s today’s goal? It could be to reply to comments, do a daily update, find new fans, etc. When you’re on social media, stay focused on that goal. Don’t do anything that doesn’t get you closer to that goal. If you see a funny video posted by a friend, don’t watch it unless you’re going to comment on it or share it. Set aside some time in the evening when the day’s work is done to engage in socializing that’s not relevant to your business.

Tip 2: Set Time Limits

Every time management expert will tell you that it helps to set specific limits. Decide exactly when you’re going to stop using social media so that you don’t end up getting lost in it. You may choose to devote fifteen minutes a day to each platform. Set a limit and stick to it. And when you know you have a finite time available, you will also make the most of it. Set up an alarm or alert just to make sure you know when your time is up.

Tip 3: Schedule your Social Time

Choose a certain time of day to be your ‘social time’ and don’t check social media sites during other times. For example, it might be after your first email check in the morning. It could also be a specific time of the day, like 11:30, if you’re that organized. Put it on your daily schedule and set alerts to make it easy for you.

Tip 4: Delegate and Automate

A great way to limit your social media time is to delegate someone at your business to take care of it for you. Decide which tasks can be delegated and give them those; for example, checking your sites and accepting new friend requests.

Take advantage of some of the tools available for automating certain tasks. They allow you to do things like schedule your posts so that you don’t have to do them manually each day. Dashboard programs also make it more time efficient by letting you see all social media activity across platforms at one time.

Tip 5: Monitor Your Results

The most important part of social media is monitoring your activity. Are you getting the results you want? Set long-term goals in addition to your short-term goals and see if you’re reaching them. If not, consider upping your social media time or changing what you do with it. You need to figure out what is working best for you.

Next Steps:

  1. Track how much time you spend on social sites over the course of one typical day.
  2. Review your current activity and set up a new schedule for when and how long you will spend each day on each site and each type of activity.
  3. Post that schedule on your wall or in your calendar.
  4. Follow that schedule every day for one week and then review the results in relation to your social media goals.
  5. Make changes accordingly to ensure your schedule works for you and gives results.

9: Using Your Mobile to Manage Your Social Media

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Have you ever wondered what people are always doing on their mobile devices? The number one activity is spending time on social media sites. Major social media sites have been focusing on mobiles in the last few years and the result is an even better user experience.

Mobile devices are great for keeping up with your social media activities without taking away from your more focused work time. It’s too easy for all the little social media tasks to distract you when you’re trying to concentrate on completing a larger project. As a musician you will always be on the go and that’s when you should use your mobile to take care of some of the things we spoke about in the previous sections.

  • Right Time to Socialize

You can schedule your social media tasks for any time of day that you want, and not just when you’re in front of your desktop computer. Great times to get social include waiting in line, riding in a car (not driving), riding on public transit, waiting for kids to get out of a dance lesson, or any other downtime you have throughout the day. There are bad times to socialize on your mobile also, such as while walking, at work, or when with friends so avoid doing that.

  • Managing Social Media on Your Mobile

Virtually all social media sites are designed to be used on mobile devices. There are also lots of alternative social apps you can use on your mobile that make it easier. Some of the best apps include Hootsuite, Tweetdeck, and Tweetbot. Most of these tools help you manage multiple accounts simultaneously, saving you considerable time. You can do everything across platforms with just one dashboard. There are also RSS apps like Reader and Flipboard which let you share content directly to your social profiles.

  • Make Maximum Use of Mobile Capabilities

It’s awkward at first to start socializing on your mobile, but once you do, you’ll find all kinds of different things you can do with it. You can take advantage of features that are exclusive to mobile. Instagram, for example, lets you take a picture and share it immediately with your fans. If you use a social media app, you can post it to all of your profiles with just one click. Some apps take advantage of the GPS capabilities of mobiles. You can tell your fans where you are and what you’re doing.

  • It All Starts with a Plan

Get started by making a plan for managing your social media from your phone. First, decide which things you can and which you can’t easily do on your mobile. Entering text, for example, is something that’s not easy with all mobile devices. You should save tasks that require entering a lot of text for when you’re at the computer. However, accepting friend requests, reading others’ updates, sharing articles, and checking statistics are just a few things you can do anywhere. You can split your social media time into computer and mobile time, making the best use of both.

Next Steps

  1. If the social media dashboard you’re using on your computer also has a mobile app, make sure you download it and set it up.
  2. Write down your plan for managing your social media through your mobile devices. What tasks will you make sure you do on your mobile and which ones will you do at your computer?
  3. Download any other apps you’ll need for implementing your plan. For example, you might want to try out using Flipboard for easily reading your RSS feeds, Twitter, Facebook and other news and then sharing it with followers.
  4. Practice implementing your plan for the next week.

10: Monitoring Your Social Media Stats

Sphere with the word strategy on white background.
Sphere with the word strategy on white background.

The ultimate key to using social media effectively is to monitor your stats on a regular basis. When you look at your analytics, they will tell you exactly what’s working and what’s not, and then you can change your strategy accordingly. It also means learning what your followers like and don’t like so that you know how to better reach out to them.

What are the available Monitoring Tools?

There are a number of tools to help you monitor your social media activity. These typically come in the form of social media apps. Most social media sites come with their own built-in analytics, but the information they provide is thin compared to the robust details of professional third-party applications.

Social monitoring apps can track keywords, hashtags, follower engagement, and other vital stats and give you regular reports. Many programs give you detailed demographic data on your followers and identify key influencers for you. Some apps, like Crowdbooster, even offer suggestions on making your socializing more effective.

What Stats should you Look for?

What should you be paying attention to? It all depends on your specific social media goals. Start with the end result and work backwards. What would you like to achieve? What indicators will tell you when you’ve achieved that?

One common goal is customer engagement. See which posts get the best response and try to raise all of your posts’ engagement level to that point. Check which times of day get the best results so you can focus on posting at those times. Other statistics to track include number of new followers, likes, shares, email sign-ups, and the time your followers spend on your social media profile.

One key metrics you should track is hits on your music tracks and how many people liked it. This will tell you what music works with people and what should be improved on.

Customize your Reports

Tracking programs will give you detailed reports, but you probably don’t need every bit of data. Decide on an overall goal for your social media efforts and focus on statistics that tell you whether or not you’re reaching that. Do the same for each activity or daily task. Your overall goal may be traffic, engagement, number of likes, number of followers, or sales conversions. Make these goals as specific as possible so that you’ll know whether or not you’ve reached them.

Some programs create customized reports for you and send them directly to your email inbox, saving you the time checking. Customized reports allow you to choose which data is important to you so that you don’t have to sift through the rest.

Making Time for Analytics

Set aside time each day for monitoring your progress along with all the other tasks you have to do. Make it part of your routine. It’s good to do a quick analytics check daily or every couple of days. Then do a detailed analysis every month or few months. This would involve several hours of looking at your social media stats over a longer period of time, looking for bigger trends but the time spent will be worth it. It will tell you all about the demographics of your fans, their taste in music and a lot more.

Next Steps:

  1. Pick two key statistics that you’d like to follow in one of your social media profiles.
  2. Identify where you can find that information. Hopefully, you’ll already have that capability in your social media dashboard. However, you might be able to get it from the social platform itself. Otherwise, you’ll have to explore other social monitoring apps.
  3. Set up your accounts if you’re using a new app.
  4. Check your statistics now and then check them again in one week to see how they’ve changed.

11: Managing Social Media –Making an Action Plan

digital-music

You may know exactly what you need to do to get the best results from social media, but actually managing multiple social media profiles is a challenge th

at requires quite a bit of organization. You can take control of all your social media tasks by creating a daily and weekly action plan.

Your daily plan is for outlining the tasks that need to be done each and every day. The weekly plan is for those activities that you need to make sure are accomplished each week, whether they’re spread out or done all in one day. You can also use the weekly plan to determine what needs to be done on specific weeks during the month.

Use the following tips to help you fill out your daily and weekly action plans.

How Many Site

s Can You Handle?

For best results, many experts will tell you to sign up for every social media site you can. When a new site like Pinterest comes along, you should be the first of your friends to sign up. The only trouble is that each social media site requires your presence daily if you want to see results. Keep this in mind as you sign up for any new platforms. You may even want to tentatively sign up on a new site as a trial period, and only start devoting serious time if that social network takes off.

Daily Posts

When it comes to posting and updating your status on social media, consistency is key. The more you post, the more your customers and potential customers see you. When you update regularly, they come to expect it and they look out for you.

Decide how often you’d like to post and work it into your daily schedule. Again, keep in mind that it’s the consistency that matters, not how many updates you make. In fact, updating too frequently can lose you followers on some platforms. While a network like Twitter requires frequent updates so that you’re seen in the stream of posts, LinkedIn users might find all those updates annoying.

Replying to Your People

Replying to comments and questions from your customers should be your number one priority. Never drop out of a conversation. Stay engaged with your audience and keep the interaction going. When you don’t reply to people, it looks strange or even rude. The last thing you want to do is disappear or offend someone because they think you’re ignoring them.

Gathering Followers

Once you have a steady fan base, you’ll need a strategy for continually getting new followers. Work some type of daily actions into your schedule that help you do this. Set a goal for how many new followers you want to get per day or week. These efforts don’t have to be done on social media. For example, they may be links to your social profiles on your website or offline promotions that lead people to your social media profile.

Analyzing Your Results

Monitoring of your social profiles should be done regularly. This means not only checking your statistics to see if you’re reaching your goals, but also setting alerts so that you can see what people are saying about you. If negative comments appear, they need to be dealt with as soon as possible.

Moving Forward

Social media isn’t something you set on autopilot and forget about. It takes daily maintenance to keep things going. You also have to be on the lookout for new strategies, features, apps, and methods of engaging your audience. Your social media presence has to grow and expand, just as your business grows. Avoid relying on the same methods day in and day out. Instead, always look for new ways to use your social media profiles.

Be Flexible

Set a detailed schedule and stick to it closely, but don’t be afraid to change course if your efforts aren’t getting you results. Monitoring your social media efforts will tell you when you need to make changes. Don’t get too attached to your routine.

Your Social Media Goals

Start by sitting down with a pen and paper and listing your social media goals. What do you want your presence there to do for your business? Make these goals as specific as possible, and make different goals for different networks. Include dates and figures. Let this list guide all of your social media decisions.

Next Steps:

  1. Use the worksheet and notes from the course to create your plans.
  2. List your goals for using social media for your business.
  3. List the social networks you will focus on most.
  4. Make a list of the lists or groups you have set up, and/or others to create.
  5. Use a calendar or other scheduling system to schedule the times you will check in each day.
  6. For each day, write down the types of activities you need to do on each network for that day.
  7. For each week in the month, write down the activities that you need to make sure are accomplished
  8. Schedule time to find out the content that will interest your followers and post it.

If you follow a regular schedule and make an effort to stay active on the Social media sites, you will see the results coming in.

12: Using some of the tools

This section looks at ways to maximize your online presence using some of the top Social Media tools available.

Tool 1: Instagram

Instagram is a popular tool for uploading photos and video’s. Take a picture on your phone, apply one of Instagram’s filters so the photo will look like it’s straight out of the 70’s, add a catchy caption, and post it to all your social media profiles with a single click.

Some Ways to make the most of your presence on Instagram

  1. You can synchronize Instagram with all your social profiles.
  2. Once you have synched up Instagram, you can share images across all your social networks
  3. Have a diverse portfolio- put up pictures of your jamming sessions, your travel tours, a cozy dinner, photos with your fans and whatever people will be interested in seeing.
  4. Start posting a photo series over a month of two and keep your fans attention hooked to want to come back and see the next.
  5. Use hashtags for your images. This groups your photo together with related photos by other Instagram users under a single category.
  6. Put your Instagram photos on your blog or website – Add a caption. Be brief, clear, and memorable.
  7. Don’t think too much before uploading. Snap a picture, add a filter, and post it. Keep it casual.

Tool 2: Vine

Vine is a video application that allows you to quickly shoot and edit six second videos, upload them to your Vine profile, and share them instantly with your followers on social media.

So how can you effectively use the 6 seconds?

  1. Do a six-second summary of your album and make it fun to watch.
  2. Sing the first line of your song and catch the listeners attention and leave them asking for much more.
  3. Create a short video-trailer multiple shots and scenarios and quick scenes all in 6 seconds to act as a great teaser.
  4. Tease your album cover before release – Show a little and grab eye balls.
  5. Create a stop-motion montage of your record release – The crowd, venue, show, people,6 seconds to capture everything
  6. Do a short interview of one key question

Tool 3: Pinterest

What is Pinterest?

Though Pinterest is a website for lovers of delectables, travel planners, and vintage-clothing but musicians are finding creative ways to promote themselves on this site to catch audience here. Pinterest is a combination of a digital pin-up board and a scrapbook only for videos and pictures.

From your Pinterest page you can create different boards for different interests. Plus, other people can pin things to your page, which encourages more sharing and interaction.

How can you use Pinterest as a promotional tool?

  1. Create a Pinterest board for individual songs

Ask your fans to add photos they think relate to the vibe or content of a song. What does that sound look like? What images does it evoke?

  1. Give your fans a behind the scenes glimpse into your process

Show fans your studio, rehearsal room, your go-to acoustic guitar or piano, outside your window, and other pictures that will interest them and feel closer to you.

  1. Get aspirational

Where do you want to travel on your next tour? Where would you love to spend a week writing new songs? Show us the photos!

  1. Ask for inspiration

You can create boards to bring your songs into pictures. But the process can flow the opposite direction, too. What about asking your readers for help when you’re writing a new song? Are you searching for compelling song titles or images to describe in a lyric? Ask for photos that inspire your fans so they can inspire you.

  1. Promote your friends and heroes

Social media followers are turned off by constant self-promotion, but promoting songs by other folks can go a long way. You’re giving solid recommendations to your fans, and the bands and artists you promote will be thankful.

  1. Pin pics of fans holding your CD or wearing your merchandize

Show that other people are enthusiastic about your music. You can even hold a contest for best fan picture.

  1. Pin images from your gigs and house concerts

Show people that you’re active and playing, and be sure to get the audiences into the shot as well!

The idea is to give people a peek into your real life and your musical life so that they get to know you and relate better to your music.

Tool 4: Facebook

Facebook is the largest social network available today. Most likely you are using it to reach out to friends and family. But are you promoting your music through a Facebook band page? If not then you are missing out on a large audience base and here is your chance to make the most of it.

Facebook Page vs. Facebook Profile

Facebook calls the typical individual profiles Personal Profiles. They refer to any profile created by a brand, product, organization, or band as a page. Profiles and pages look similar, but there are some big distinctions in how they work. A Facebook Page is a far better option for promoting your music career. Below are some of the features a Facebook Page gives you to promote yourself better.

  1. Security of your personal information

Most people use their profiles as a way to share personal info, pictures, and updates with friends and family. When you “friend” fans on your personal profile, they may have access to more details than you really want them to have.

When you use a Facebook Page to promote your music career, anyone can be your fan/follower – but you don’t have to worry about them getting to know you more than you’d like as you can open up just parts of your personal information to them.

  1. Anyone can access your content

With your band page, all Facebook users can see and hear your content. They do not have to be a fan or have your approval. This makes it more likely your content will be discovered, and also makes it easier for your content to be shared with others.

  1. Fans, not friends

When you use a Facebook Page, anyone on Facebook has the ability to become a “Fan.” This means they can choose to see your content in their news feed without having to get your approval. This is ideal for your fans.

  1. Multiple admins

The “multiple admins” feature allows anyone designated with “admin status” to make official posts on your band page. Admins also have the ability to make changes to the page details. This is great for the people on your team (band mates, manager, street team, etc.) who help out with your social networking efforts.

  1. Facebook ads

Of course, anyone on Facebook can run a Facebook ad, but one of the most effective ad campaigns for a music artist is a campaign designed to increase the fan numbers on your band page. This type of campaign can only be accomplished with a Facebook Page.

How is it different? With a normal ad, you might link to your official website where users click through to find out more about your band and then move on to other web browsing. With an ad geared towards increasing your Facebook fans, when a user clicks through, they are becoming fans of your page. Your content will now show up in their Facebook feed, increasing the chances for future interaction.

  1. Page Insights

Also known as analytics, this section of the Facebook Page gives you all the info you need to improve your Facebook marketing efforts by showing you data like impressions per post and a full demographic break¬down of your fans and page visitors.

Edgerank

Facebook has an algorithm which it uses called Edgerank to analyze what content its users are most interested in seeing. The more people who like, comment on, and share you posts, the higher your Edgerank score, which increases the percentage of your followers who are shown your content.

If you want to extend your reach beyond that, you need to pay Facebook to promote your posts to followers who didn’t initially see your content in their feed. You can do this by following the tips below:

  • Post every single day regularly
  • Post only one or two posts per day
  • Wait at least four hours between posts
  • Respond to user comments
  • Use Facebook targeting tools to ensure your posts reach the appropriate audience

So go ahead and create a Facebook Page and increase the hits and your fan base.

Tool 5: Twitter

Twitter is one of the best ways to network with other artists, bloggers, and music fans. Twitter has a large user base and using it effectively will help you build a strong brand name and user base.

Some Best Practices to bear in mind while using Twitter and for composing tweets.

  1. Interact with your followers

You can’t just tweet “Download my new video!” every couple of hours and expect to see your number of Twitter followers growing. You need to put up interesting posts. Share exciting news about your musical journey. Take your fans behind the scenes on your latest project. Show them the real struggles, the ups and downs of your musical path. Ask questions to get them to talk. Reply to all comments which are posted. Be useful to other musicians also. Then you can expect your followers to help promote you. So post compelling content which is attractive to your fans and make them ask for more.

  1. Have a consistent schedule

Whether you tweet once a day or once in three hours, stick with your schedule for a little while and you’ll see how effective Twitter can be as a promotion and networking tool. Find out the best time that works and then stick to it.

  1. Spread tweets out by at least one to two hours

You want to get the most people possible to see your tweets, so spread the tweets at different hours. This way you increase the probability of different folks seeing your updates. There are of course exceptions to this rule: when you want to live-tweet an event or when you’re in the middle of a Twitter conversation

  1. Tweet in the afternoon and evening

Twitter traffic increases rather dramatically after 2 PM. Maybe folks feel like they’ve gotten enough work done for the day that they can afford to sneak in five minutes on Twitter. Whatever the reason, you might want to schedule your tweets with those people in mind. Also bear in mind that people from different time zones will be reading your tweets so schedule accordingly.

  1. Tweet closer to the weekend

Similarly, as the work week draws to a close, Twitter traffic soars, with Friday being the busiest day. So your heaviest Twitter activity should be on Thursday and Friday – just in time f or your big gig on the w eekend.

  1. Share other peoples’ content

There’s an unwritten rule in the Twitter world: you share my content, I’ll share yours. By retweeting tweets from the same genre of music, you’re earning brownie points and increasing your chances that you’ll get followed back. Tell your fans about some other great bands you love. Hype their tracks and gigs. Link to other artists’ blog posts and YouTube videos and you will see their fan base also coming to follow you.

  1. Don’t autopost everything

Some of the tools mentioned earlier, such as HootSuite and TweetDeck, allow you to post a single update to multiple social profiles – Facebook, Twitter, etc. – with the push of a button. But the same people who follow you on every platform want to get a unique experience in each place. So while you use autopost at times, sometimes reach out to pout different content on every site.

  1. Assume the whole world is reading your tweet

Unless you have a private/protected profile, everything you tweet is public. Don’t write something you’ll be ashamed of later or something that could be offensive to someone else.

  1. Write longer tweets

Internet marketers like to tell you to keep things short. But a tweet is only 140 characters, so it’s one of the few cases online where you actually benefit from using all the space you’re allotted. Also, some data shows that longer tweets get more clicks.

Tool 6: Google+

Here are some key reasons why you should consider using Google’s social platform.

  1. You need a Google+ account for YouTube.

You need a Google+ account to leave comments on YouTube videos and respond to comments on your own videos. Also, comments made about videos shared on Google+ are displayed on YouTube, too.

  1. Google Authorship requires Google+

When you search for something in Google and a blog author’s avatar shows up beside one of the search results that’s called Google Authorship. Its a tool that helps Google view all the web content you’ve created both as an online collection and as individual pieces. This is used to rank searches too. So if you want your picture to appear next to your blog articles in search results, you need Google+.

  1. Keywords will reduce in significance

Google is making keyword data more obscure and hidden.This is being done as they want content creators to focus on the quality of their writing, rather than gaming the system with a bunch of keyword trickery. As keywords begin to play less of a role in search, the social engagement with your content will become more important. That means Google will be looking at Facebook and Twitter and of course Google+.

So go and get a Google+ account now and set it up if you don’t have one yet.

How to use Google+ Hangouts to promote yourself

Hangouts is a free video chat service linked to Google+ that allows you to participate in group conversations with up to 10 people via desktop or mobile. When you use “Hangouts on Air,” you can make these video conferences public, viewable to all – worldwide.

Here are some ideas for hosting Hangouts that will help promote your music

  1. Music clubs – Talk to small groups of people around the world who are familiar with your music.
  2. Talk shop – Convene a bunch of artists and discuss matters of craft or promotion strategies.
  3. Concert series -Host a monthly concert event with a different featured band each time.

Tool 7: Youtube

Whether you’re producing music videos, vlogs, behind-the-scenes clips from shows, or recording a video tour diary, YouTube is one of the most powerful promotion tools for musicians. But Youtube is not just a video tool its also considered a social network, with subscription and commenting features and the ability to easily share/embed videos on other sites and social media platforms.

In the age of smartphones, almost anyone can shoot a video, post it to YouTube in minutes, and share it with their fans via their blog and social networks. Since this technology is available to everyone, you’ve got to make sure you’re doing it right to make your presence stand out. Here are a few tips to achieve that.

  1. When you are adding a video make sure you add a link at the top of the description field
  2. Make a lasting first impression – the first 15 seconds should make its mark and capture the audiences attention.
  3. Start off with something that will immediately grab attention, be it a tap beating or a stunning visual.
  4. Be very clear upfront what your video is about so the viewer knows what they are in for.
  5. Intrigue the viewer so they want to know more about your music and all about where to buy it or listen to it.
  6. A flashy intro may look cool, but it’s not the star of the video – let them see you or your great content first.
  7. Make your branding compelling by making it entertaining or unique to each video.
  8. Don’t forget to add tags to your channel and videos
  9. Choose great titles for your videos which catch attention
  10. Respond to every comment which has been left
  11. Leave links to the viewers to other original and similar content
  12. Embed all your YouTube videos onto your own website, either on a media/video page or on individual blog posts
  13. Share your YouTube videos on all your other social networks
  14. Create playlists to group your videos into different categories (House of Blues, vlogs, music video, etc.)
  15. Make it easy to search for your content and use right tags to make it appear top on rankings.

The Final Word

Through all the sections, we have tried to make you aware of the growing importance of Social media to promote your music and to acquire a growing fan and customer base.

Following these should give you world wide reach and help you interact with new and existing fans of your music. Avoid becoming an Internet zombie, optimize your time on the Internet.

Be productive and smart and go all out to reach your audience by all possible means.